You know what the weather is like right now in San Diego? It’s 85 degrees and sunny.  You know what it’s going to be like tomorrow?  85 degrees and sunny.  Next week?  85 degrees and sunny. The funny thing is, they still do the weather report every day.  Turn on the news, and at some…

Your phone rings.  It’s a seller whose home you’ve listed, and they want to know if that buyer over the weekend had any feedback. Or it’s a buyer you’re working with, wondering if anything new came on the market this week. Guess what? You just failed.  Why?  Because they felt that they had to call…

So you’re sitting down with a client for the first time, and you’re trying to impress upon them your dedication to a great service experience. You take them through your value presentation, answer all their questions, and you can tell that you’re thisclose to locking them in. It’s all going so well, so you decide…

Let’s say you’re shopping for a new jacket, and you pop into a clothing store.  Immediately, a salesperson comes up to assist you, asking if you need any help and what you’re looking for.  Usually, that’s a great thing, so much better than those times you go into a store and you can’t find anyone…

Real estate agents are always coming up with creative places to put their faces.  It used to be that you’d see real estate agent faces just in the pages of newspapers and magazines, but now you see them on park benches, billboards, shopping carts – really, anywhere there’s a flat surface and someone willing to…