Posts Tagged ‘Conferences’
"THIS IS THE JOB": Seven Things That Real Estate Agents and Brokers Do that Are Not Good Enough
In a post last week, I argued that the enemy of the good is not the great, but the crappy. That is, the classic cliche that the “enemy of the good is the great” has some truth for perfectionist types that have difficulty finishing projects because they’re never quite “good enough,” but the bigger problems…
Read MoreWho are your clients? Ummm, your clients, dummy!
Whenever I am at an industry conference, I’ll hear a real estate broker make the observation that a broker’s real “client” is the “agent.” That is, although individual real estate agents have buyers or sellers who are clients, a broker’s clients are actually the agents: the broker provides services to the agents, who then treat…
Read MoreWhat's the Best Way to Build Marketshare? Make Your Clients Happy.
I was asked to speak on a panel this week at the RIS Social Media Summit in New York, with several other brokers about how to generate marketshare in a competitive market. It was a great panel, moderated by the peerless Allan Dalton of RIS Media and Top 5 In Real Estate, and I tried…
Read MoreThe Real Estate Broker of the Future?
I was at a conference this week and one of the issues we discussed was the “Real Estate Brokerage of the Future,” a topic that has come up a lot in discussions at industry conferences in the past year. Unfortunately, much of the discussion drifted, as it tends to do, to a simple application of…
Read MoreThe Real Estate Convention of the Future: What do Real Estate Agents Want in a Convention?
March is usually convention season, so at this time of year I’m generally planning trips to Las Vegas or San Diego or any of the other traditional convention venues, and coordinating itineraries for the agents who will coming from our company. Our company has always been big into conventions — we encourage agents to go,…
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