Posts Tagged ‘36-1/2 Rules’
Rules for CORE Agents #16: Personal Communication Requires an Actual Person Communicating
As modern communication technology advances, it becomes increasingly hard to have actual conversations with other people. I know that seems crazy, since we have so many wonderful ways these days to get in touch: mobile phones, voicemails emails, text messages, Facebook status updates. But we don’t actually “talk” with each other as much anymore; we’re…
Read MoreRules for CORE Agents #15: Great Service is in the Eye of the Beholder
Let’s say you’re shopping for a new jacket, and you pop into a clothing store. Immediately, a salesperson comes up to assist you, asking if you need any help and what you’re looking for. Usually, that’s a great thing, so much better than those times you go into a store and you can’t find anyone…
Read MoreRules for CORE Agents #14: Happy Clients Are Better Than Any Marketing Program Ever Invented
Real estate agents are always coming up with creative places to put their faces. It used to be that you’d see real estate agent faces just in the pages of newspapers and magazines, but now you see them on park benches, billboards, shopping carts – really, anywhere there’s a flat surface and someone willing to…
Read MoreRules for CORE Agents #12: Whenever Possible, Get Digits
The single most important thing you can do to build your real estate business over the next ten years is simple: get digits. When you meet people, get their mobile phone numbers, and get their email addresses. Why? Because even while we live in a world of “over-sharing” that has become increasingly open and less…
Read MoreRules for CORE Agents #11: People Never Complain About Getting a Call From Their Doctor
You know you’re supposed to make phone calls to help build your business. They’re essential. A personal phone call is truly the best, sometimes the only, way to develop a contact into an active lead or cultivate a relationship with someone in your sphere. We all know that. And yet many agents are afraid to…
Read MoreRules for CORE Agents #10: People Love Giving Referrals, So Make Them Happy
People just love giving referrals. We love recommending restaurants to our friends. We love posting our favorite movies on Facebook. We love telling people that we “have a guy” if they need a plumber or an electrician or whatever. Indeed, hugely successful websites like Yelp and Angie’s List have been built around our natural impulse…
Read MoreRules for CORE Agents #9: Buying a Home is Easier Than Buying a Car
Too many real estate agents don’t believe in their value. They have become brainwashed by all the attacks on our industry from people who complain that we charge too much and don’t provide a valuable service. So they cut their commission every time a seller complains, hang their heads when they see a FSBO sign…
Read MoreRules for CORE Agents #8: Be Yourself, But Be Your Best Self
Real estate educators always want us to be like them. It makes sense. Most of them were wildly successful in real estate by running their business in a certain way, so it’s natural that they’d try to coach you to run your business that same way. They made money by committing to some extraordinary campaign…
Read MoreRules for CORE Agents #7: Talk Less, Listen More
Real estate agents talk too much. It’s sort of an occupational hazard. The whole industry has bought into the idea, for example, of a listing “presentation” as the cornerstone of the industry. That’s why agents get sucked into doing these hourlong “presentations” where they yammer on and on about their 27 point marketing programs and…
Read MoreRules for CORE Agents #6: Stop Annoying People!
The real estate industry has become very good at annoying people. Anytime there’s a new technology for communicating with people, agents seize on the new medium to inundate their clients, friends, and random people they don’t even know with information that those people don’t care about. Take, for example, those emails that go out to…
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