Pricing
Realtyperson, Heal Thyself: Five Things I Learned as a Real Estate Client — #5: Sellers Will Never Trust Us on Price
When I listed my home for sale last year, I worked with two great agents. I could have just listed it myself, or with my wife, or even with one of the endless members of the Rand family who are all licensed real estate professionals. But to paraphrase the old adage – “a REALTOR who…
Read MoreKeep Your Friends Close, and Your Frenemies Closer: Why Real Estate Professionals Need to Read "Zillow Talk: The New Rules of Real Estate"
Many real estate professionals are still ambivalent about Zillow. They remember how that Zillow came to market ten years ago with a much less industry-friendly attitude than it developed once it realized there was more money in pursuing the industry as a client rather than a competitor. And maybe they’re just naturally wary of a…
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