Listing Consultations
Five Mistakes Sellers Make When They Price Their Home, and the One Big Mistake They Make Afterwards
You’ve decided to sell your home. Now, you have a lot more decisions to make, like hiring an agent, creating a marketing campaign, or deciding on the work you need to do to “stage” your home. But your most important decision is simple: price. The nice part about pricing a home is that in most…
Read MoreZillow Talk Takeaway #4: Help Your Sellers Price Their Homes to the Market
All this week, I will be publishing my five key takeaways from the new book Zillow Talk: The New Rules of Real Estate by Zillow CEO Spencer Rascoff and Chief Economist Stan Humphries. You can read my review of the book at Inman News here, and the rest of the “five takeaways” here. One of…
Read MoreRules for CORE Agents #7: Talk Less, Listen More
Real estate agents talk too much. It’s sort of an occupational hazard. The whole industry has bought into the idea, for example, of a listing “presentation” as the cornerstone of the industry. That’s why agents get sucked into doing these hourlong “presentations” where they yammer on and on about their 27 point marketing programs and…
Read MoreGiving our clients good pricing advice
A year ago, I was in car accident. I was on Kinderkamack road in Emerson, and stopped because a line of geese were crossing the road (new rule: drive over the geese), and a woman who apparently wasn’t paying such careful attention smashed into the back of my car. She pretty much destroyed the rear…
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