Inman
Keep Your Friends Close, and Your Frenemies Closer: Why Real Estate Professionals Need to Read "Zillow Talk: The New Rules of Real Estate"
Many real estate professionals are still ambivalent about Zillow. They remember how that Zillow came to market ten years ago with a much less industry-friendly attitude than it developed once it realized there was more money in pursuing the industry as a client rather than a competitor. And maybe they’re just naturally wary of a…
Read MoreIf We Build it, Will They Come?
You know what most great real estate agents have in common? They’re really good at their jobs. They’re good at developing rapport and trust with sellers at that initial consultation. They’re good at marketing homes. They’re good at identifying what a buyer needs, even if he doesn’t know yet. And they’re good at putting together…
Read MoreNo One Can Disrupt Our Industry Without Our Permission
If real estate brokers get disrupted and marginalized out of the real estate industry, we have only ourselves to blame. To paraphrase Ann Landers: No one can disrupt your industry without your permission. So how did we give permission? By ignoring what our clients needed. For a generation, the real estate industry has been focused not…
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