CORE
Stop Being Annoying — The Three Phases of Communication Technology, and Why No One Likes Us…
With this week’s Inman Connect Conference coming, I’m reminded of the first time I stood on the Inman stage. It was 2010, and I was on a panel with the great Steve Harney to talk about “5 Things We Need to Start Doing in 2010.” To make it fun, he came up with 5 things…
Read More"How to Be a Great Real Estate Agent" Slides
My thanks to everyone at REALTOR Triple Play in Atlantic City, who gave me the opportunity this week to teach two credited sessions of “How to Be a Great Real Estate Agent.” I had two very good audiences (albeit relatively small on getaway day Thursday), and had a great time. As promised, here are my…
Read MoreStop Thinking Like a Salesperson!
Note: This week, I will be delivering a quick talk at the Connect On the Road Conference in Washington DC on “Stop Thinking Like a Salesperson.” For people at the conference who want to review the points I made, here is a version of that talk that I wrote for the blog a few years ago.…
Read MoreIf We Build it, Will They Come?
You know what most great real estate agents have in common? They’re really good at their jobs. They’re good at developing rapport and trust with sellers at that initial consultation. They’re good at marketing homes. They’re good at identifying what a buyer needs, even if he doesn’t know yet. And they’re good at putting together…
Read MoreIs the Real Problem With the Real Estate Industry the Clients? Maybe
I was asked again last week to contribute a response at Inman News to a provocative article from Brad Inman. Last time, he wrote about the potential disruption of the broker-agent relationship from online portals, in the way that Uber has disrupted the traditional limousine industry’s relationship with drivers. And in my response, I challenged…
Read MoreNo One Can Disrupt Our Industry Without Our Permission
If real estate brokers get disrupted and marginalized out of the real estate industry, we have only ourselves to blame. To paraphrase Ann Landers: No one can disrupt your industry without your permission. So how did we give permission? By ignoring what our clients needed. For a generation, the real estate industry has been focused not…
Read MoreHow CORE Can Help Real Estate Brokers Reduce Risks and Ensure Regulatory Compliance
My friend and colleague JP Endres-Fein, who happens to be the incoming President of the New York State Association of REALTORS, is giving a presentation today at the NAR Conference on how Client-Oriented Real Estate can help reduce risks and ensure regulatory compliance. I am delighted that she’s bringing the CORE concept to a larger…
Read MoreRules for CORE Agents #36-1/2: The Blockbusters You Need to Break Through the Blocks That Are Keeping You From Taking the Steps To Reach Your Goals Are _______________
This post is part of a series of what I call the “36-1/2 Rules for Client-Oriented Real Estate Agents,” a collection of short takes on the CORE concept that I’ve developed over the years of discussing and teaching the system. We’ve been counting up the rules from #1 to #36-1/2 for almost two years, and…
Read MoreRules for CORE Agents #35: Self-Improvement Plans Fail Because They Don't Work, Or Because They Do
We’ve all been through it. You go to some sort of coaching or training seminar, and get inspired to make some changes in your business. You’re going to set up a whole new system for developing your sphere, or engage in two hours of lead generation a day, or join a bunch of new organizations,…
Read MoreRules for CORE Agents #34: Only Embrace New Technologies That Replace Old Tools With Better Tools
Consider the plight of the poor “Realtogeek” – real estate agents who embrace new technology so tightly that they leap into every new trend and buy every shiny new gizmo that hits the market. While the Realtosaurus reacts to the intimidation of new technologies by shutting down and ignoring them, Realtogeeks respond by elevating them…
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