Archive for May 2016
Do You Need Two Social Media Profiles? Probably not….
Got into an interesting discussion on a Facebook group last week about this advice from REALTOR magazine suggesting that agents create both personal and professional accounts on social media sites: NAR seems to be suggesting the separation as a safety measure, so that you’re not sharing intimate, personal information with people that you only know through…
Read MoreFor my WCR People! The Ten Productivity Rules, and the CORE Blockbuster Goal-Keeping Worksheet.
This Friday, I will be giving a couple of talks at the annual Women’s Council of REALTORS conference in DC, both of which come out of the 36-1/2 Rules for CORE Agents that we published here over the past few years. First, I’m talking about “10 Productivity Rules,” which takes some of the “36-1/2 Rules” that relate…
Read MoreFive Mistakes Sellers Make When They Price Their Home, and the One Big Mistake They Make Afterwards
You’ve decided to sell your home. Now, you have a lot more decisions to make, like hiring an agent, creating a marketing campaign, or deciding on the work you need to do to “stage” your home. But your most important decision is simple: price. The nice part about pricing a home is that in most…
Read MoreReal Estate's "Original Sin" — Agents are not Salespeople
I had an opportunity this past week to talk with Brad Inman of Inman Media as part of his “Unlisted” Podcast. It was interesting, because ideas that I would normally take hours to develop on the paper for an article came out real time in about 15 minutes. Podcasts are fun — you start recording,…
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