Archive for May 2012
Rules for CORE Agents #10: People Love Giving Referrals, So Make Them Happy
People just love giving referrals. We love recommending restaurants to our friends. We love posting our favorite movies on Facebook. We love telling people that we “have a guy” if they need a plumber or an electrician or whatever. Indeed, hugely successful websites like Yelp and Angie’s List have been built around our natural impulse…
Read MoreRules for CORE Agents #9: Buying a Home is Easier Than Buying a Car
Too many real estate agents don’t believe in their value. They have become brainwashed by all the attacks on our industry from people who complain that we charge too much and don’t provide a valuable service. So they cut their commission every time a seller complains, hang their heads when they see a FSBO sign…
Read More