Archive for April 2012
Rules for CORE Agents #8: Be Yourself, But Be Your Best Self
Real estate educators always want us to be like them. It makes sense. Most of them were wildly successful in real estate by running their business in a certain way, so it’s natural that they’d try to coach you to run your business that same way. They made money by committing to some extraordinary campaign…
Read MoreRules for CORE Agents #7: Talk Less, Listen More
Real estate agents talk too much. It’s sort of an occupational hazard. The whole industry has bought into the idea, for example, of a listing “presentation” as the cornerstone of the industry. That’s why agents get sucked into doing these hourlong “presentations” where they yammer on and on about their 27 point marketing programs and…
Read MoreRules for CORE Agents #6: Stop Annoying People!
The real estate industry has become very good at annoying people. Anytime there’s a new technology for communicating with people, agents seize on the new medium to inundate their clients, friends, and random people they don’t even know with information that those people don’t care about. Take, for example, those emails that go out to…
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